The 99 Ads Blog

More leads. Less guesswork.

Straight-talking advice on getting more leads from your ads — no jargon, no fluff.

If You Haven't Got Time to Work Your Leads, You're Paying to Be Ignored
Lead Systems

If You Haven't Got Time to Work Your Leads, You're Paying to Be Ignored

The five-minute rule, the chase plan, and what to expect — exactly how leads should be worked.

18 July 2026

Sold Out — 24 Hours Early
Case Study

Sold Out — 24 Hours Early

How a family-run competition business sold 65% of its tickets in the final six days — and sold out a full day before the live draw.

18 July 2026

Three things I said no to last week (and why your ads probably aren't the problem)
Ads 101

Three things I said no to last week (and why your ads probably aren't the problem)

Most agency blogs tell you what they did brilliantly. This one's about what I turned down, what I got wrong before I checked, and why the biggest problems I saw last week had nothing to do with the ads themselves.

13 July 2026

Your Facebook Ad Bill Is About to Go Up. Here's Exactly Why — and What We're Doing About It
Ads 101

Your Facebook Ad Bill Is About to Go Up. Here's Exactly Why — and What We're Doing About It

From 1 July 2026, Meta is adding a new charge to Facebook and Instagram advertising in the UK. It's called a "location fee," it's set at 2%.

19 June 2026

Real Businesses, Real Leads: What Our Clients Are Getting From 99 Ads
Finance

Real Businesses, Real Leads: What Our Clients Are Getting From 99 Ads

We built a focused Meta campaign across three angles: asset finance, working capital, and business loans — then let the data show.

19 June 2026

Facebook or Google ads — which is right for your business?
Ads 101

Facebook or Google ads — which is right for your business?

The honest answer isn't "whichever we happen to sell". It comes down to whether people are already searching for what you do, or you need to put your offer in front of them.

12 June 2026

Boosting a post isn't advertising — here's what actually gets you leads
Ads 101

Boosting a post isn't advertising — here's what actually gets you leads

That little blue "Boost Post" button is the most expensive way to feel like you're advertising. Here's the difference between boosting and a real campaign.

12 June 2026

How much should I really spend on Facebook ads?
Ads 101

How much should I really spend on Facebook ads?

The honest answer for local and small businesses — what to budget, what to expect, and the number most agencies won't tell you.

12 June 2026

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